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Helika

Helika

ABOUT HELIKA

We're Powering
the Future of Living IP.

Helika builds AI character infrastructure that lets IP owners create living, conversational relationships with their audiences — at scale, under their control.

tech_shape2

Mission

Give every IP owner — sports teams, entertainment studios, music artists, and brands — the infrastructure to turn passive fans into active communities. The most powerful engagement channel isn’t advertising. It’s a conversation.

OUR EVOLUTION

Three years. Three chapters.

2022

Founded

Helika launched as an analytics platform for the gaming industry, helping studios understand player behavior and community growth.

2024

The Pivot

As AI matured, we recognized a larger opportunity: every IP owner faces the same problem. Fans want to interact, not just consume. We began building toward interactive character infrastructure.

2026

Helika Evolve

Today, Helika operates as a full AI character platform serving sports, entertainment, music, brands, and games. Helika Evolve is our third-generation production build — refined through real deployments and real fans.
WHY WE’RE DIFFERENT

Built where the bar is highest.

3rd Gen

Production build

Our third production build of character AI. We’ve already solved the problems in-house teams haven’t hit yet.

8 Wks

From contract to live

From contract signature to a live character in your community channel.

60+

IP Partners

Working across games, sports, entertainment, and brand verticals.

Safe

By architecture

Safety is not a toggle. It’s the foundation every character is built on.
MEET THE TEAM

Deep experience in AI, gaming, analytics, and scalable infrastructure.

AU

Anton Umnov

Co-Founder & CEO
Linkedin

IA

Ilya Abugov

Head of Product

Linkedin

BR

Bohdan Rezanov

Head of Engineering
Linkedin

MK

Max Kaufman

Chief Business Development Officer

Linkedin
anton umnov
anton umnov

Anton Umnov

Founder & CEO

A veteran founder with extensive corporate experience, Anton has 15+ years in product and analytics. He has successfully built, launched and monetized multiple B2B core analytical products in fintech and tech.

ilya abugov
ilya abugov

Ilya Abugov

CPO

Ilya brings deep expertise in gaming and Web3. He was a Partner at Sanctor Capital, Head of Research at Crypto Briefing, and Lead Analyst at DappRadar. His background includes roles at Man Group and Fidelity. He has managed multiple accelerators.

dr-bohdan-rezanov
dr-bohdan-rezanov

Dr. Bohdan Rezanov

Engineering Lead

Bohdan is a technical leader with 12+ years of experience building secure, scalable platforms that handle explosive growth. His technical foundations don’t just survive growth — they enable it. A Doctor of Computer Engineering who turns complex technical decisions into competitive business advantage.

max kaufman
max kaufman

Max Kaufman

Global Business Development Partner

Experienced Business Development Leader & Go-To-Market Consultant. Executed on 30+ private sales-driven events, 3.5+ years experience working in the crypto industry, and 5+ years researching and investing in blockchain technologies.

BACKED BY LEADING VENTURE FIRMS

Pantera Capital

Diagram Ventures

Sfermion

Sparkle Ventures

Big Brain Holdings

Fenbushi Capital

Builder Capital

FAQ

More about how we work.

Does Helika use a specific AI model?
Helika is not a publisher or agency. We are infrastructure. We give IP owners the platform, safety controls, and deployment framework to run AI characters themselves — without giving up control, hiring a development team, or waiting 18 months for a bespoke build.
Any IP with a defined identity, voice, or story. Game characters, sports team mascots, athlete personas, fictional entertainment universes, brand mascots, music artist personas, and more. If fans care about it and want to interact with it, Helika can activate it.
Yes. The Closed Pilot model is specifically designed for organizations that want to explore safely before committing. Nothing goes public until your brand, legal, and comms teams have signed off at every step.
You do. The character IP, approved knowledge base, and all fan conversation data belong to the IP owner. Helika operates the infrastructure; we don’t own what runs on it. Everything is exportable at any time.
Helika began as a gaming analytics company working with leading studios. That work surfaced the same pattern across every IP-driven business — fans wanted to engage with characters between releases, and brands had no safe way to let them. Helika Evolve is the platform built to solve exactly that.
Safety is the foundation, not a feature. Every deployment ships with Curated Mode, kill switches, topic and person blacklists, and full audit logs. We turn down work where the IP owner is not willing to engage seriously on safety — because one bad character moment damages every IP owner in the category.

Ready to activate your IP?

BOOK A DEMO

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