We may use personal data for various activities which can include the following activities: Register with us through the Services and create a GameAnalytics Account Make a purchase via the Services Submit and/or sell assets, content or games via the Services Submit a request for technical support Submit a request for information about the Services Track in-game activities Download, register, and/or install any Software Post any content via the Services To manage our relationship with You as a client, candidate, supplier or professional contact To process job applications Action any data subject right requests Seek Your views or comments on the services we provide Notify You of changes to our services Handle an enquiry or complaint You have made Sending marketing communications and other company updates The above list is non-exhaustive and representative. For more information on how we use personal data for specific activities You can contact us as detailed above. The provision of Personal Data by You is necessary for the performance of the Agreement and where in our legitimate interests to provide and improve the Services, complete Your transactions, enforce licensing terms, and administer Your inquiries. During the registration process on our Site, You will be asked for the following Personal Data: Your name, Your email address, the company for which You work, Your country, and a password. This Personal Data is used for validation purposes. It may also be used to send You additional promotional information about our services. We store all data associated with Your account, including Your contact information, Your applications and Your campaigns, but we do not store credit card or other billing information. When You register or create a GameAnalytics Account, we will collect certain Personal Data, including but not limited to IP address, operating system, username, hostname, and hardware ID during Your use of the Software. When You use the Software, the Software may automatically make Internet connections to check for updates, validate Your licence keys, and provide us with anonymous usage statistics. When Your game is connected to our Services and used by You, we may collect the following from Your users’ devices: IP address, device events, hardware settings, browser type, browser language, the date and time of request and referral URL, cookies that may uniquely identify their browser. If You prefer that we do not collect and process this data or if You are a customer Yourself, You can at any time request us to cease the collection and processing of this data. When You install the Services into Your game, we may collect some or all of the following data: Unique device identifier generated from the device including but not limited to 1) ID for Advertisers (iOS); 2) ID for Vendors (iOS); 3) Google Advertising ID (Google) Platform (automatic) Device (automatic) OS major (automatic) OS minor (automatic) IP address (automatic) – used to infer country information Install timestamp: it is the timestamp of the first event received from the app integrated with GameAnalytics, for that user Boot-up timestamp: it is the timestamp of when a user boots up a game Additional data can be collected in GameAnalytics, depending on Your implementation of the Service. The general data types that can be collected are: business events such as transactions made in the game progression events that are used to mark a user’s progress or movement in the game resource events such as the acquisition or spend of game virtual currencies by the user design events used to track user behaviour in the game, which can refer to any aspect of the game’s design, including, but not limited to, level or character design, bonuses, social interactions, etc. error events such as any errors encountered by the user while using the game custom fields that can contain any game parameter defined by You. If You prefer that we do not collect and process this data or if You are a user Yourself, You can at any time request us to cease the collection and processing of this data. We may combine Personal Data that we collect from You with information we obtain about You from third parties (e.g., updated contact information and additional demographic information). We may also aggregate Your Personal Data with information collected from other GameAnalytics users to customise Your user experience, to improve the quality and value of the Services, to inform You about GameAnalytics products and services that may be of interest to You, and to analyse and understand how our Services are used.