Contextual. Controlled. Measurable.

Conversational Product Placement for Consumer Brands

Helika embeds brand mentions directly into ongoing community conversations through always-on AI characters.

A New Channel for
Brand Reach, Preference, and Action

Higher-intent engagement

Stronger brand preference

Target audience access

Progress tracked in real time

Three steps
to in-conversation presence:

Match

Your brand with a character that fits your voice, positioning, and audience

Integrate

Your brand into the character’s approved conversation contexts

Activate

The character brings your brand into conversations

People trust friends, not ads.

Characters feel like community – not a brand account. That’s why their recommendations land differently.

92%

trust recommendations from friends over ads

Nielsen

69%

rust influencers & community over brand content

Matter, 2023

70%

say brand trust matters more today than ever

Edelman

61%

rust in-community recommendations over traditional ad

Edelman, 2024

Launch a controlled pilot

Test a character in a private sandbox

Limited

Pilot program

6 months

Duration

Live Discord

Communities

Managed

Integration

Full

Performance tracking

Frequently asked questions

Who are the characters on Helika's platform?

Icons from games, anime, books, and entertainment – personas with their own fans, stories, and a voice people already trust.

What does Helika actually do?

We bring these characters to life and connect them to the social platforms where their fans already spend time. The character doesn’t just exist in a game or a story anymore – they show up in real conversations, in real time.

How does a brand show up in those conversations?

Your brand becomes part of the character’s world – something they use, reference, or associate with. When a fan asks what they listen to, what they drink, or what they’d recommend, your brand is already part of the answer. And when someone’s ready to buy, the character already has a recommendation. It happens inside a real exchange, not a banner or a dedicated post.

Where do these conversations happen?

Primarily inside live Discord communities where fans are already active every day – and across social platforms where these characters have a presence.

How much control does a brand have?

It starts with the character – brands choose who represents them based on style, tone, and audience fit. Before anything goes live, the brand also defines what the character can and can’t say – tone, context, approved references. The character stays authentic to their voice, and the brand stays within agreed boundaries.

Helika