Over the last decades, new business models have constantly emerged that helped to grow the size of the gaming market to $184B. Often, these were enabled by platform shifts. Arcades were pay-to-play, home consoles brought premium games, the internet established DLCs, and mobile drives on free-to-play and microtransactions. With rising global internet connectivity… Continue reading From Games-as-a-Service to Games-as-a-Platform
Keep it simple, stupid Data-driven game development is the key to all successful games. However, the flood of data can feel overwhelming at times. This guide will help you focus on the most essential KPIs and mobile game metrics along the funnel. One primary metric at each step serves as an overview, while secondary metrics… Continue reading Top 4 Metrics You Should Track To Measure Mobile Game Success
To increase our marketing effectiveness, we employ segmentation to tailor messages to different target groups. Understanding our customers goes beyond mere demographics like age, gender, and location. To truly connect with and influence an audience, we need to delve deeper into their psychological profiles—this is where psychographic segmentation comes into play. What is… Continue reading How To Use Psychographic Segmentation
End-to-End Marketing Attribution with Helika In the wild world of web3 gaming, where companies compete for players’ attention 24/7 with NFT mints, airdrops, influencer campaigns, and playtests, teams need to utilize a broad set of marketing channels and campaigns to acquire players, holders, and supporters. The biggest challenge: Onchain actions. Now, users have a… Continue reading How to Find and Optimize for Your Golden Cohort with Helika Attribution
As the metaverse continues gaining popularity, gaming studios are immersed in a new world of possibilities. The metaverse offers players an engaging, immersive gaming experience where they interact directly with virtual environments and each other. Yet, with this comes an increasing need for game analytics explicitly tailored toward the metaverse. This article will explore the… Continue reading Metaverse Analytics: Data-Driven Game Optimization
Over recent years, decentralized applications (dApps) have quickly gained attention among tech and finance professionals. Operating on blockchain networks, these digital apps offer several benefits, such as improved privacy protection, resistance against censorship, and peer-to-peer interactions, yet fully comprehending them requires diving deeper into dApp data. What Are dApps? Decentralized Applications, commonly called dApps,… Continue reading dApp Data Demystified: Analyzing the Decentralized App Ecosystem
