End-to-End Marketing Attribution with Helika In the wild world of web3 gaming, where companies compete for players’ attention 24/7 with NFT mints, airdrops, influencer campaigns, and playtests, teams need to utilize a broad set of marketing channels and campaigns to acquire players, holders, and supporters. The biggest challenge: Onchain actions. Now, users have a… Continue reading How to Find and Optimize for Your Golden Cohort with Helika Attribution
As the metaverse continues gaining popularity, gaming studios are immersed in a new world of possibilities. The metaverse offers players an engaging, immersive gaming experience where they interact directly with virtual environments and each other. Yet, with this comes an increasing need for game analytics explicitly tailored toward the metaverse. This article will explore the… Continue reading Metaverse Analytics: Data-Driven Game Optimization
Over recent years, decentralized applications (dApps) have quickly gained attention among tech and finance professionals. Operating on blockchain networks, these digital apps offer several benefits, such as improved privacy protection, resistance against censorship, and peer-to-peer interactions, yet fully comprehending them requires diving deeper into dApp data. What Are dApps? Decentralized Applications, commonly called… Continue reading dApp Data Demystified: Analyzing the Decentralized App Ecosystem
