Over the last decades, new business models have constantly emerged that helped to grow the size of the gaming market to $184B. Often, these were enabled by platform shifts. Arcades were pay-to-play, home consoles brought premium games, the internet established DLCs, and mobile drives on free-to-play and microtransactions. With rising global internet connectivity… Continue reading From Games-as-a-Service to Games-as-a-Platform
To increase our marketing effectiveness, we employ segmentation to tailor messages to different target groups. Understanding our customers goes beyond mere demographics like age, gender, and location. To truly connect with and influence an audience, we need to delve deeper into their psychological profiles—this is where psychographic segmentation comes into play. What is… Continue reading How To Use Psychographic Segmentation
It’s no secret that the initial reception of a new title often makes or breaks its success. The most recent example of this phenomenon in 2024 was Palworld, a survival game lovingly dubbed “Pokemon with guns.” The game saw five million installs within just three days of its Early Access release. Enter the… Continue reading What Is a Golden Cohort in Gaming?
In-game analytics have forever been key to games’ successes. They enable game studios to monitor player behavior, allowing them to uncover insights that help inform game development and live ops, increase player retention, and optimize monetization. Web3 introduces a new layer to the existing data needs – on-chain actions. Players now interact with games… Continue reading Unlocking Web3 In-game Analytics: Where Off-chain and On-chain Player Data Meet
End-to-End Marketing Attribution with Helika In the wild world of web3 gaming, where companies compete for players’ attention 24/7 with NFT mints, airdrops, influencer campaigns, and playtests, teams need to utilize a broad set of marketing channels and campaigns to acquire players, holders, and supporters. The biggest challenge: Onchain actions. Now, users have a… Continue reading How to Find and Optimize for Your Golden Cohort with Helika Attribution
Making Liveops Ready for Web3 LiveOps has become the lifeblood of games, especially on mobile. LiveOps boosts player retention and extends lifetime value (LTV). According to SensorTower, titles incorporating LiveOps generate 30x more revenue on average than those without. Therefore, it’s fair to say that LiveOps stands at the core of games’ business models.… Continue reading Introducing Helika Engage
Social and Community Analytics with Helika Crypto and Web3 have been community-first industries since the beginning. The decentralization ethos plays a vital role here. Instead of central entities, we have networks of various stakeholders, for example, miners or validators. That extends to games and NFTs projects which require a strong supporter base to survive… Continue reading Unveiling New Insights: A Guide to Social Media Sentiment Analysis
It’s no secret that Web3 has a small user base—especially relative to the billions of users that Web2 social platforms and games collectively have today. While there aren’t established metrics on the total number of NFT enthusiasts, the following Dune Analytics dashboard shows that the average range of daily to weekly NFT traders fluctuates between 10,000 – 250,000.
In an era of competing NFT marketplaces, NFT royalties have fallen by the wayside.
Optional royalties were first popularized by Magic Eden, a dominant Solana NFT marketplace, after upstarts like Hadeswap quickly began capturing market share by employing zero-royalty models. Popular marketplaces LooksRare and Blur soon followed suit by making royalties an opt-in functionality for holders, with Blur enforcing royalties for creators only if other marketplaces (i.e., OpenSea) were blocked.
In an era of competing NFT marketplaces, NFT royalties have fallen by the wayside.
The golden rule of marketing is to understand your audience, and this is especially true for NFT projects. While there’s no marketing or community-building playbook for an NFT project, the role of data analytics in driving informed business decisions remains the same between Web2 and Web3.
Here are 3 different reasons why data analytics are necessary to stay competitive in the rapidly evolving NFT landscape.
