Acquisition costs can often be high for businesses, especially in competitive industries like gaming. Companies may spend large amounts on marketing campaigns and other strategies to attract new customers and drive revenue. However, it’s essential to also consider the long-term value of those customers. It’s easier to keep a customer than to acquire a new… Continue reading Why Customer Lifetime Value Matters (Game Developers Guide)
Emotional storytelling is at the core of building strong brands, and when it comes to the gaming industry, it is no different. In fact, emotional branding and storytelling can play an even bigger role in connecting with gamers and creating a loyal customer base. Sure, gameplay and graphics are important, but it’s the emotional impact… Continue reading 6 Examples of Emotional Branding & Storytelling In Gaming
The best way to increase revenue and the average time real users spend on gaming apps is by optimizing user experience. A poor user experience can prevent your game from ever reaching its true potential. In this article, we’ll explore 7 best practices and ways you can optimize user experience in the digital gaming industry.… Continue reading 7 Secret Ways Game Developers Can Optimize User Experience
Creating a successful customer loyalty program can make the difference between an over-hyped game that fails to retain players and a highly profitable game with a dedicated fan base. In the world of gaming, keeping players engaged is crucial for long-term success. With so many competing games on the market, it’s important for game developers… Continue reading Top 3 Best Customer Loyalty Programs For Games
Developing a successful marketing strategy for your game can be challenging, especially in today’s crowded market. As a game developer, it is important to understand your target audience and their behavior in order to effectively reach and engage with them. One effective way to do this is through behavioral segmentation. This involves dividing your customer… Continue reading 7 Behavioral Segmentation Strategies For Game Developers
When it comes to creating character interactions within your video games, there are many different approaches you can take. One popular method is using a dialogue system, which allows players to engage in conversations with non-player characters (NPCs) and make choices that influence the outcome of the game. In this guide, we will explore how… Continue reading How To Write Branching Dialogue Systems In Games
1. Daily Active Users (DAU) and Monthly Active Users (MAU) Understanding DAU and MAU Daily Active Users (DAU) and Monthly Active Users (MAU) are fundamental game metrics that gauge the number of unique players engaging with a game over specified timeframes. DAU measures the number of users interacting with the game daily, while MAU… Continue reading 7 Essential Game Metrics Every Game Developer Should Know
Understanding your audience is essential to creating engaging and successful experiences in the context of game development. One of the most effective frameworks for this understanding is the Bartle Player Taxonomy. Developed by Richard Bartle in 1996, this model categorizes players into four distinct types based on their motivations and interactions within games. This… Continue reading The Bartle Player Taxonomy: Understanding Your Player Type
The video game industry is experiencing rapid evolution, with new gaming industry trends reshaping how we play and interact with digital entertainment. From cutting-edge technology to innovative gameplay mechanics, these developments are transforming the gaming landscape at an unprecedented pace. As players and developers alike adapt to these changes, the industry continues to push boundaries… Continue reading Top Gaming Industry Trends Shaping the Industry’s Future
Over the last decades, new business models have constantly emerged that helped to grow the size of the gaming market to $184B. Often, these were enabled by platform shifts. Arcades were pay-to-play, home consoles brought premium games, the internet established DLCs, and mobile drives on free-to-play and microtransactions. With rising global internet connectivity… Continue reading From Games-as-a-Service to Games-as-a-Platform
