It’s no secret that the initial reception of a new title often makes or breaks its success. The most recent example of this phenomenon in 2024 was Palworld, a survival game lovingly dubbed “Pokemon with guns.” The game saw five million installs within just three days of its Early Access release. Enter the… Continue reading What Is a Golden Cohort in Gaming?
In-game analytics have forever been key to games’ successes. They enable game studios to monitor player behavior, allowing them to uncover insights that help inform game development and live ops, increase player retention, and optimize monetization. Web3 introduces a new layer to the existing data needs – on-chain actions. Players now interact with games… Continue reading Unlocking Web3 In-game Analytics: Where Off-chain and On-chain Player Data Meet
Making Liveops Ready for Web3 LiveOps has become the lifeblood of games, especially on mobile. LiveOps boosts player retention and extends lifetime value (LTV). According to SensorTower, titles incorporating LiveOps generate 30x more revenue on average than those without. Therefore, it’s fair to say that LiveOps stands at the core of games’ business models.… Continue reading Introducing Helika Engage
Social and Community Analytics with Helika Crypto and Web3 have been community-first industries since the beginning. The decentralization ethos plays a vital role here. Instead of central entities, we have networks of various stakeholders, for example, miners or validators. That extends to games and NFTs projects which require a strong supporter base to survive… Continue reading Unveiling New Insights: A Guide to Social Media Sentiment Analysis
Game telemetry is vital to game development and research in today’s dynamic gaming world. Telemetry is derived from two Greek words, “tele” and “metron”, which mean “measure” and “remote”. It refers to remote monitoring and measuring different parameters within a video game. This data-driven, comprehensive approach has revolutionized how game developers and researchers analyze player… Continue reading Game Telemetry 101: The Basics
In the ever-evolving web3 gaming world, securing a dedicated player base is paramount. This is where user stickiness becomes a critical metric for gauging a game’s success in retaining its audience. By enhancing user stickiness, games can achieve higher engagement rates, keep players active, and increase overall game optimization scores. Recognizing the integral role game… Continue reading Unlocking the Secret to User Stickiness in Games: Strategies To Increase Your Userbase
A/B testing is a data-driven approach that involves comparing and contrasting different variants of your game to determine which version performs better. By conducting controlled experiments, you can make informed decisions based on real-world data rather than relying on assumptions or guesswork. In the context of game development, A/B testing allows you to test… Continue reading Game A/B Testing: Optimizing Your Game for Success
Web3 games have quickly emerged as a disruptive force in the ever-evolving gaming landscape, providing immersive experiences and new opportunities for players and developers alike. Utilizing blockchain technology, these immersive experiences give players actual ownership over in-game assets for an engaging, rewarding experience – however, to fully capitalize on Web3 games’ potential, developers need strategies… Continue reading Web3 Game Optimization: Enhance Player Engagement and Improve Monetization
It’s no secret that Web3 has a small user base—especially relative to the billions of users that Web2 social platforms and games collectively have today. While there aren’t established metrics on the total number of NFT enthusiasts, the following Dune Analytics dashboard shows that the average range of daily to weekly NFT traders fluctuates between 10,000 – 250,000.
In an era of competing NFT marketplaces, NFT royalties have fallen by the wayside.
Optional royalties were first popularized by Magic Eden, a dominant Solana NFT marketplace, after upstarts like Hadeswap quickly began capturing market share by employing zero-royalty models. Popular marketplaces LooksRare and Blur soon followed suit by making royalties an opt-in functionality for holders, with Blur enforcing royalties for creators only if other marketplaces (i.e., OpenSea) were blocked.
