Unlocking Web3 In-game Analytics: Where Off-chain and On-chain Player Data Meet

  In-game analytics have forever been key to games’ successes. They enable game studios to monitor player behavior, allowing them to uncover insights that help inform game development and live ops, increase player retention, and optimize monetization.   Web3 introduces a new layer to the existing data needs – on-chain actions. Players now interact with… Continue reading Unlocking Web3 In-game Analytics: Where Off-chain and On-chain Player Data Meet

Unveiling New Insights: A Guide to Social Media Sentiment Analysis

Social and Community Analytics with Helika   Crypto and Web3 have been community-first industries since the beginning. The decentralization ethos plays a vital role here. Instead of central entities, we have networks of various stakeholders, for example, miners or validators. That extends to games and NFTs projects which require a strong supporter base to survive… Continue reading Unveiling New Insights: A Guide to Social Media Sentiment Analysis

The Power of Competitive Analytics for NFT Projects

It’s no secret that Web3 has a small user base—especially relative to the billions of users that Web2 social platforms and games collectively have today. While there aren’t established metrics on the total number of NFT enthusiasts, the following Dune Analytics dashboard shows that the average range of daily to weekly NFT traders fluctuates between 10,000 – 250,000.

Building Sustainable NFT Projects in an Era of Zero Royalties

In an era of competing NFT marketplaces, NFT royalties have fallen by the wayside.

Optional royalties were first popularized by Magic Eden, a dominant Solana NFT marketplace, after upstarts like Hadeswap quickly began capturing market share by employing zero-royalty models. Popular marketplaces LooksRare and Blur soon followed suit by making royalties an opt-in functionality for holders, with Blur enforcing royalties for creators only if other marketplaces (i.e., OpenSea) were blocked.

Why NFT Projects Need Data Analytics Pt. 1

In an era of competing NFT marketplaces, NFT royalties have fallen by the wayside.

The golden rule of marketing is to understand your audience, and this is especially true for NFT projects. While there’s no marketing or community-building playbook for an NFT project, the role of data analytics in driving informed business decisions remains the same between Web2 and Web3.

Here are 3 different reasons why data analytics are necessary to stay competitive in the rapidly evolving NFT landscape.