1. Daily Active Users (DAU) and Monthly Active Users (MAU) Understanding DAU and MAU Daily Active Users (DAU) and Monthly Active Users (MAU) are fundamental game metrics that gauge the number of unique players engaging with a game over specified timeframes. DAU measures the number of users interacting with the game daily, while MAU… Continue reading 7 Essential Game Metrics Every Game Developer Should Know
Understanding your audience is essential to creating engaging and successful experiences in the context of game development. One of the most effective frameworks for this understanding is the Bartle Player Taxonomy. Developed by Richard Bartle in 1996, this model categorizes players into four distinct types based on their motivations and interactions within games. This… Continue reading The Bartle Player Taxonomy: Understanding Your Player Type
In the dynamic world of mobile gaming, where user attention is a coveted commodity, the ability to captivate and retain your audience is paramount to success. One powerful tool that can elevate your game’s engagement and user experience is the strategic use of rich push notifications. These visually striking messages, brimming with multimedia elements, have… Continue reading Leveraging Rich Push Notifications for Mobile Games
The video game industry is experiencing rapid evolution, with new gaming industry trends reshaping how we play and interact with digital entertainment. From cutting-edge technology to innovative gameplay mechanics, these developments are transforming the gaming landscape at an unprecedented pace. As players and developers alike adapt to these changes, the industry continues to push boundaries… Continue reading Top Gaming Industry Trends Shaping the Industry’s Future
In the rapidly evolving realm of gaming, studios are continually seeking innovative ways to enhance their offerings, streamline development processes, and deliver unparalleled experiences to their players. Enter the world of Web3 gaming SDKs (Software Development Kits), a powerful suite of tools and resources designed to propel games into the next frontier of immersive and… Continue reading Web3 Gaming SDKs Decoded
It’s no secret that the initial reception of a new title often makes or breaks its success. The most recent example of this phenomenon in 2024 was Palworld, a survival game lovingly dubbed “Pokemon with guns.” The game saw five million installs within just three days of its Early Access release. Enter the… Continue reading What Is a Golden Cohort in Gaming?
In-game analytics have forever been key to games’ successes. They enable game studios to monitor player behavior, allowing them to uncover insights that help inform game development and live ops, increase player retention, and optimize monetization. Web3 introduces a new layer to the existing data needs – on-chain actions. Players now interact with games… Continue reading Unlocking Web3 In-game Analytics: Where Off-chain and On-chain Player Data Meet
Making Liveops Ready for Web3 LiveOps has become the lifeblood of games, especially on mobile. LiveOps boosts player retention and extends lifetime value (LTV). According to SensorTower, titles incorporating LiveOps generate 30x more revenue on average than those without. Therefore, it’s fair to say that LiveOps stands at the core of games’ business models.… Continue reading Introducing Helika Engage
Social and Community Analytics with Helika Crypto and Web3 have been community-first industries since the beginning. The decentralization ethos plays a vital role here. Instead of central entities, we have networks of various stakeholders, for example, miners or validators. That extends to games and NFTs projects which require a strong supporter base to survive… Continue reading Unveiling New Insights: A Guide to Social Media Sentiment Analysis
Game telemetry is vital to game development and research in today’s dynamic gaming world. Telemetry is derived from two Greek words, “tele” and “metron”, which mean “measure” and “remote”. It refers to remote monitoring and measuring different parameters within a video game. This data-driven, comprehensive approach has revolutionized how game developers and researchers analyze player… Continue reading Game Telemetry 101: The Basics
