Keep it simple, stupid Data-driven game development is the key to all successful games. However, the flood of data can feel overwhelming at times. This guide will help you focus on the most essential KPIs and mobile game metrics along the funnel. One primary metric at each step serves as an overview, while… Continue reading Top 4 Metrics You Should Track To Measure Mobile Game Success
To increase our marketing effectiveness, we employ segmentation to tailor messages to different target groups. Understanding our customers goes beyond mere demographics like age, gender, and location. To truly connect with and influence an audience, we need to delve deeper into their psychological profiles—this is where psychographic segmentation comes into play. What is… Continue reading How To Use Psychographic Segmentation
